In my teenage days—long before SoundCloud was even a thing—I was convinced I’d be the next big rapper. Spoiler alert: I was terrible. But that dream sparked something real: a drive to help my talented friends make it in the creative world. I started diving into photography, videography, and studying the art of trends, learning how to make things stand out.
Fast forward through plenty of learning experiences (and a few failed ventures), and my best friend and I co-founded a media company. What started as content creation quickly evolved into a full-scale promotion company, independently producing and buying live events. Over the years, we put on over 400 shows, learning the ropes and finding our rhythm. Eventually, our company branched out into artist management, using social media to connect artists with the right audiences and build real traction.
Then the pandemic changed everything, disrupting the indie live music scene and giving me the chance to rethink my path. While I had enjoyed managing artists and producing live events, I realized my true passion was in building brands. There’s something magnetic about creating a brand identity from the ground up, or stepping in as a tastemaker to refine an existing one. Whether it’s a physical product, an artist, or an event, I focus on branding as the backbone of connecting with consumers who truly resonate with it.
With this new focus, I co-founded a boutique marketing agency alongside a former client. Together, we quickly built a roster of top-tier clients, dove into the D2C world, and crafted brands from scratch—including one you might recognize in your own kitchen (think unicorn-level growth).
Now, I’m all about building communities and helping brands create genuine conversations with their audiences, moving beyond one-sided marketing. Along the way, I’ve built digital communities, sold out festivals you might’ve been to, and produced food content that’s likely hit your feed.
When I’m not working, I’m online, always on the lookout for the next project that’ll spark something new. Could it be yours?
